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Friday 30 November 2012

Fast Company | When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win

When Co-Creation Becomes The Beating Heart Of Marketing, Companies Win | Fast Company:

Stop generating all of your content--let your users do it instead. Companies like Coca-Cola, Target, and ModCloth are engaging customers through co-creation, and you should be, too. A look at the best campaigns.

Read Full Story on Fast Company

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